More and more government contractors are deploying CRM (customer relationship management) software to complement their Microsoft Dynamics NAV implementation. The combination gives you a detailed and comprehensive look at the health of your contracts.
CRM helps you understand the relationship between critical decision makers at your government customer’s program office and your company. The solutions in the Microsoft Dynamics product line integrate very well. It’s possible to connect the valuable financial data and information in Microsoft Dynamics NAV to the sales-oriented CRM tools and ensure that a government contractor has up-to-date and consistent data across both systems.
Read our interview with Rajev Bricksin, vice president of our partner DynLink, to see more ways how the combination of Microsoft Dynamics CRM and Dynamics NAV help government contractors win more business.