The industry analyst group Forrester evaluated the licensing and pricing strategies of leading enterprise applications vendors across 97 criteria and published its findings in “The Forrester Wave™: Enterprise Apps Software Licensing and Pricing, Q4 2007.” The report applauded Microsoft’s efforts in both SMB and Enterprise licensing.
Here’s an excerpt:
Extensive efforts at streamlining software and licensing for Microsoft Business Solutions (MBS) have paid off. Microsoft has maintained its client-friendly concurrent user license and aligned its packaging and pricing across the Microsoft Dynamics line. Business Ready Licensing, launched in July 2006, eliminates the module and SKU complexity of legacy pricing schemes in favor of a user based licensing approach. The current offer includes three key packages: Business Essentials Edition, Advanced Management Edition, and Advanced Management Enterprise Edition, which correspond, respectively, to good/better/best offers. Partners and customers agree that the new policy has improved simplicity. Microsoft does not offer any usage based models, and relies on partners for all of its direct sales. Microsoft earned the top slot in the SMB edition, and is among the top three in the large enterprise edition, of the survey due to extensive support for provisions in the LBoR. (Licensee Bill of Rights.)
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